Superstar’s Summer Tour To Launch At Madison Square Garden & A Four-Night Residence At Encore At Wynn Las Vegas

NEW YORK, NEW YORK /PRNewswire/ –Pop culture superstar Beyonce is bringing her 2009 “I AM…” World Tour to North America this summer with a series of full-length concerts launching at New York’s Madison Square Garden in June and winding down with a four-night residence at Encore at Wynn Las Vegas July 30-August 2 (please see full itinerary following).

Beyonce is co-sponsoring food drives along her tour itinerary as part of the Show Your Helping HandTM initiative, a national hunger relief campaign created by General Mills’ Hamburger Helper(R) in partnership with Beyonce and her Survivor Foundation. The campaign goal is to help Feeding America deliver more than 3.5 million meals to local food banks. Consumers can get involved in the effort by submitting codes on specially marked boxes of Hamburger Helper(R), by donating non-perishable food items at Beyonce’s concerts in select cities across the U.S., or by donating money at www.showyourhelpinghand.com. Beginning April 25, visit www.showyourhelpinghand.com for more information.

The most heavily-anticipated concert event of 2009, Beyonce’s “I AM…” world tour occasions the artist’s first full-length concerts since 2007’s sold-out “The Beyonce Experience” shows. Beyonce’s current tour premieres live performances of songs from I AM…SASHA FIERCE, her latest international #1 chart-topping album.

Thierry Mugler, world-renowned designer, is working as creative advisor and costume designer on Beyonce’s “I AM…” world tour. He has designed 71 new costumes for the event, highlighted by his bold signature look.

The “I AM…” world tour production showcases the music and film superstar like you’ve never seen her before. Beyonce’s extraordinary all-female band will join her again to perform musical hits, classics, and surprises in a newly-created high-tech state-of-the-art concert environment. Winners of Beyonce’s “Single Ladies” Video Dance contest will see themselves on-screen during one of the centerpiece sections of the “I AM…” extravaganza.

L’Oreal Paris, one of the co-sponsors of Beyonce’s “I AM…” North American Tour, is celebrating 100 years of legendary beauty with the iconic superstar. Concertgoers will be invited into the L’Oreal Paris Glam Station where the LP Pro Team will provide mini makeovers and touch-ups. Then, fans will walk out onto the red carpet in front of the L’Oreal Paris Infallible Step and Repeat banner for a VIP photo session and reception of VIP L’Oreal Paris lanyard credentials.

Concertgoers can enter the L’Oreal Paris 100th Anniversary Legendary Beauty Sweepstakes to for a chance to win the grand prize, a fabulous 5 day/4 night trip for two to Paris including a beauty makeover. They could also win one of L’Oreal’s 100 anniversary gift baskets which include L’Oreal Paris products.

The Beyonce “I AM…” North American Concert Tour is co-sponsored by L’Oreal Paris and General Mills and produced by Live Nation and Music World Entertainment.

US/Canada Leg Tickets available here

BEYONCE’S “I AM…” 2009 NORTH AMERICAN CONCERT DATES*

DATE CITY VENUE
Sun/Jun-21 New York City, NY Madison Square Garden
Wed/Jun-24 Washington DC Verizon Center
Fri/Jun-26 Philadelphia, PA Wachovia Center**
Sat/Jun-27 Greensboro, NC Greensboro Coliseum Complex
Mon/Jun-29 Ft Lauderdale, FL Bank Atlantic Center
Wed/Jul-1 Atlanta, GA Philips Arena
Fri/Jul-3 New Orleans, LA Superdome (Essence Music Festival)
Sat/Jul-4 Houston, TX Toyota Center**
Sun/Jul-5 Dallas, TX American Airlines Center
Tue/Jul-7 Phoenix, AZ US Airways Center
Thu/Jul-9 Sacramento, CA Arco Arena
Fri/Jul-10 Oakland, CA Oracle Arena
Sat/Jul-11 Anaheim, CA Honda Center
Mon/Jul-13 Los Angeles, CA Staples Center
Thu/Jul-16 Minneapolis, MN Target Center
Fri/Jul-17 Chicago, IL United Center
Sat/Jul-18 Detroit, MI Palace of Auburn Hills
Thu/Jul-23 Uncasville, CT Mohegan Sun
Thu/Jul-30 Las Vegas, NV Encore Theater, Wynn Las Vegas
Fri/Jul-31 Las Vegas, NV Encore Theater, Wynn Las Vegas
Sat/Aug-1 Las Vegas, NV Encore Theater, Wynn Las Vegas
Sun/Aug-2 Las Vegas, NV Encore Theatre, Wynn Las Vegas

*Future dates may be added.

SOURCE Music World/Columbia Records